Thursday, 26 November 2009

Video Form

Structure/Narrative - We came up with the idea for our video after alot of consideration.
We had many ideas, but this one seemed the best one to use as it links in well with the concept of imagination.
The idea for this video is magazines that are being read - and the star of the video (Chanelle) travels through the magazines, while another version of her is flicking through the pages. The video has a comedy element in that the doctor taps Chanelle on the shoulder to snap her out of her imagination.
The final idea (the one we chose) is a simplified version of the other ideas we came up with, which included the lifestyle of a famous person. This would entail having a stretch limo, screaming fans and a gig, amongst other things. We also found that, due to our limited time scale, we could not have as much variety in our scenes as we had hoped for.

Performance - Although the whole video is performance, most of the scenes involve Chanelle doing other things whilst singing, for example posing for a photo shoot and having her make up done. A couple of scenes don't have Chanelle singing at all, and one scene is purely based on her performance.

Colour - We chose to have many colours in our video, especially bright ones, due to the electro genre and the younger audience we are appealing to. The balloons scene at the end is a reflection of this, but unfortunately we did not use as many bright colours as we had hoped.

Intertextual References - The main reference we have used in our video is that of "Ugly Betty", due to the use of a magazine and also the fashion industry. We also tried to recreate the effects used on the show, as it fitted in well with the theme of our video.

Camera - We filmed the majority of our video in the college TV studio, with the use of professional lighting equipment. This professional lighting enhanced our shoot, and emphasised the actress.
The perfume advert shoot, was filmed at Chanelle's home, along with the nature shoot which was filmed in the fields around Chanelle's house, using natural lighting.
We shot the whole song for the nature shot and the singing green shot, this was to make sure that we had plenty of footage to edit in.
We shot a variety of close ups and medium shots in the TV studio, in order to gain a variety of shots to use.

Editing - During our editing process, using Adobe Premier Pro, we realised that we needed more footage of magazine covers; to link the different shots back to the idea of the magazine coming alive.
We then shot some more footage of random magazines and added green screen to the front and insides of some, so that we could then superimpose our shots into the magazines.
We also created some magazine covers and articles using editing tools on the software. We did this by adding text ontop of stills of our footage.

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