Genre & Institutions

We had to change a few things in our video, either because it didn't fit in with the theme, or because after we had done it we didn't like the look of it. After changing the concept of our idea alot, we finally made a decision on our plan, but we had to change a few things along the way, for example locations and the timing of the shot in comparison to the song. We had to re-shoot some of our scenes, for example the doctor's waiting room and the photo shoot, due to bad lack of depth in the shot.
We are hoping our video will appeal to the younger audience, especially females, due to the fashion concept and bright colours. We chose a magazine, specifically a fashion one, because the audience we are intending to appeal to are the type of people most likely to read one, and so they would relate to it more than any other audience. Many of our ideas were inspired by the original video for the song we chose, as it appeals to our intended audience.

We would expect to see our advert in various popular music magazines such as NME, and perhaps magazines aimed at a younger audience, such as Top of the Pops Magazine. It could also be found in fashion and celebrity magazines such as Heat, and Elle. We decided that these magazines would be suitable for our advert, because Chanelle, and the song are aimed more at a female audience (for example, the use of magazines within the main video).