Setting/Location - We chose to base the beginning and ending of the video in a doctor's waiting room, to portray normality. The other parts of the video are in the magazines, and so we had the opportunity to use a variety of locations, for example the photography studio and a local café.
Lighting - The lighting we used was important to the filiming, as it set the scene. For example, in the doctor's waiting room the light needed to be as if it was coming from a ceiling, whereas the lighting of the photo shoot scene had to be bright and as if it was coming from studio lights.
Props - We chose things that, in our opinion, were necessary for the video. The magazines were the key element to our concept, and the balloons added colour to an otherwise boring scene.Costume - The ideas for the costume came from a number of places, such as current artists in the electro genre and magazine articles. Our style icons were Lady Gaga (known for her eclectic style) and Katy Perry, as her work is similar to that of Sophie Ellis-Bextor.
Make Up - As with the costume, our inspiration for the make up came from current artists and magazine articles. It also came from Sophie Ellis-Bextor's current album, "Trip The Light Fantastic".
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