Digipak Cover

The original idea for our digipak cover came from the shots we had from our photoshoot (while we were experimenting with ideas for our music video). The front cover was inspired by pop art and the artist Andy Warhol.We used the bright colours for the front and back covers because of the genre, and the audience we were trying to appeal to. The inside covers are again inspired by nature, with the inside right one (flower) coming from the photoshoot and the inside left being a still from the music video.

We used the image from the album cover as the background for our advert because the bright colours and repetition of the image would get our audience's attention. The review quotes from the target magazines will also grab the audience's attention, as they will see the popularity of Chanelle and become fans.

We've used a consistant colour scheme throughout our ancillary products. The colours are bright, and we have decided to use a repetition of the pop-art concept. This pop-art concept fits with the music as it is about imagination and the genre is upbeat. We also picked out colours that were prominant in our main product, and we used these colours in our ancillary product.