Revisions

We made alot of changes to our video along the production process, but the main one was changing the song choice and also the video concept. Our original choice of song was "Careless Whisper" by George Michael, but covered by The Gossip. We came up with the idea for the magazine to go with the song, but when we established that the concept didn't fit, we chose "Me & My Imagination". We rejected some of the scenes from our storyboard because there was no room for them, and we also made slight changes to the ones we had not only when filming, but also in the edit suite.

Digipak Cover

The original idea for our digipak cover came from the shots we had from our photoshoot (while we were experimenting with ideas for our music video). The front cover was inspired by pop art and the artist Andy Warhol.We used the bright colours for the front and back covers because of the genre, and the audience we were trying to appeal to. The inside covers are again inspired by nature, with the inside right one (flower) coming from the photoshoot and the inside left being a still from the music video.

We used the image from the album cover as the background for our advert because the bright colours and repetition of the image would get our audience's attention. The review quotes from the target magazines will also grab the audience's attention, as they will see the popularity of Chanelle and become fans.

We've used a consistant colour scheme throughout our ancillary products. The colours are bright, and we have decided to use a repetition of the pop-art concept. This pop-art concept fits with the music as it is about imagination and the genre is upbeat. We also picked out colours that were prominant in our main product, and we used these colours in our ancillary product.

Treatment

NAME OF ORIGINAL ARTIST: Sophie Ellis Bextor

TITLE OF TRACK: Me & My Imagination

TITLE OF PROPOSED ALBUM: Chinese Whispers

NAME OF NEW ARTIST: Chanelle

GENRE: electro/dance/pop

TARGET AUDIENCE: teenagers/early twenties
mainly female

INSTITUTION: new band - debut single and album

INDEPENDENT VIDEO PRODUCTION COMPANY COMMISSIONED BY RECORD COMPANY/LABEL OR MAJOR MULTI-NATIONAL COMPANY: Multinational Company e.g. EMI or Sony BMG

DISTRIBUTION NETWORK: TV channels (MTV)
internet (YouTube & MySpace)

MAGAZINES USED FOR ADVERTS: NME & Mixmag